Snap One × Control4: Unified Identity
In 2019, SnapAV and Control4 merged, but their separate operations led to confusion among integrators and customers. To resolve this, the company rebranded as Snap One, uniting both brands under a single identity to provide a seamless platform and enhanced loyalty program. The new visual identity combines elements from both brands to reflect professionalism, innovation, and accessibility. This rebranding culminated in Snap One’s IPO on Nasdaq, cementing its position as a trusted leader and clarifying its commitment to simplifying the integrator experience.
Role: Art Director & Graphic Designer
Partnered with the creative director, graphic designers, copywriters, and photographers.
Year
2022
Scope
Branding, Design System, UI
Visual Challenges & Creative Solutions
ADI Global Distribution is a worldwide leader in security, AV, and smart-home technology. Following the Snap One merger, a modernized and cohesive design system was needed to align visual, verbal, and digital touchpoints under one scalable standard.
Animated Logo Reveal
This animation was created by me in After Effects for the email signature system. It visualizes the formation of the new brand as its elements come together into a unified mark.
