Snap One × Control4: Unified Identity
In 2019, SnapAV and Control4 merged, but their separate operations led to confusion among integrators and customers. To resolve this, the company rebranded as Snap One, uniting both brands under a single identity to provide a seamless platform and enhanced loyalty program. The new visual identity combines elements from both brands to reflect professionalism, innovation, and accessibility. This rebranding culminated in Snap One’s IPO on Nasdaq, cementing its position as a trusted leader and clarifying its commitment to simplifying the integrator experience.
Role: Art Director & Graphic Designer
Partnered with the creative director, graphic designers, copywriters, and photographers.
Year
2022
Scope
Branding, Design System, UI
Visual Challenges & Creative Solutions
Challenges The primary challenge was managing the merger of two well-established brands while ensuring a cohesive, unified identity. The design needed to reflect both legacy brands while avoiding confusion, creating a visual identity that resonated with both existing and new customers. Additionally, the tight timeline for the rebrand required rapid collaboration across multiple teams, with all design assets needing to be ready for launch in sync with the IPO announcement. Solutions As the Art Director, I worked closely with the Creative Director and cross-functional teams to develop a new, unified visual identity. I led the team and the process, ensuring that all elements—from the logo to marketing materials—were consistent and reflected the values of both brands. To meet the deadline, we held design sprints and brainstorming sessions with the entire team, keeping communication fluid and decision-making agile. By leveraging feedback loops and maintaining a strategic balance between creativity and functionality, we successfully delivered the rebrand on time, positioning the company with a clear, unified identity.
Animated Logo Reveal
This animation was created by me in After Effects for the email signature system. It visualizes the formation of the new brand as its elements come together into a unified mark.
